Even harder when profits are hard to come by as one mistake can chew up all the quarterly profits. Running premium products inside a massive company who develops a lot of differently positioned and priced products is never an easy thing.

I have personally used them both for an extensive period of time and I wanted to share with you some of my observations on those, too. They’ve released the HP Omen and Spectre x360 notebooks within the last year, both of which are great examples of Hewlett-Packard’s improvement in the premium notebook space. I’m happy to say, that has changed significantly as evidenced by two of their consumer notebooks and additionally, their approach to a premium product. I’ve been critical of Hewlett-Packard the past few years for what I perceived as a lack of a presence and investment in the premium space in the past. I strongly believe that the halo effect strongly operates in consumer electronic products and the lust for that premium product draws consumers to the overall product line. At the same time, Dell increased its premium focus with its XPS line of notebooks and even Lenovo, who doesn’t focus on a premium consumer play, was showing off its innovation chops. Consequently, Hewlett-Packard stopped focusing on the premium segment of notebooks, which negatively impacted the halo effect of the overall HP PC brand. Then Apple, with its all-aluminum notebooks, came onto the scene and Hewlett-Packard started focusing more and more on the mid-range and value space. A decade ago, Hewlett-Packard was a major player in the premium notebook space.

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